Once you have taken active steps to improve your SEO ranking through onsite optimization, citations and backlinks, and customer reviews, it will be time to measure your results. When it comes to SEO metrics, there are three important things to stay on top of:

Ranking: Your ranking is where your company appears on a Google search results page. Each Google search you conduct is based on your location and your previous browsing history, so in order to keep track of your rank from an objective perspective, we use a proprietary ranking tool to show you your current ranking.

Traffic: The better you rank; the more traffic will be driven to your site. We recommend that our clients collect traffic data monthly in order to watch your traffic grow over time. It is best practice to do both short-term and long-term comparisons. For short-term comparisons, compare the current month’s traffic to the previous month’s traffic. For long-term comparisons, compare the current month’s traffic to the same month from the previous year. That way, you will be able to view growth over time. This is particularly important for seasonal businesses.

Leads: Finally, track the leads that are coming in through your website. Webform submissions can easily translate into paying customers. This is how we calculate the return on your SEO investment.

If, at any point, these metrics are moving in an unfavorable direction, we will adjust your SEO plan in order to get you back on track.