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Our first step in your local SEO campaign will be exploring keywords that relate to your service. For example, as a local bakery owner, your customers are likely to search for things like “fresh bread,” “bagels,” “pastries,” “desserts,” and more. Once we have a comprehensive list of related keywords, we will want to expand that list into commonly used search phrases. People tend to ask their search engine questions and include their location in their searches. For example, a searcher in your town may look for “best bread in my town” or “Who has the best bagels?”.
Today’s users are impatient, and they want quick and relevant information. By optimizing your site for these types of local searches, we will be able to connect customers to your business quickly and efficiently by placing your site at the top of their search results page.
When it comes to optimizing your site, you want to start with your core pages. Generally speaking, these will be your homepage and your services/product page. We will begin by getting those pages fully optimized for the keywords you identified in step one before moving on to your blog, FAQs, and content pages.
Here is how we will accomplish this:
Once your site is fully SEO optimized, the next step will be listing your site in various locations around the web. The more third-party sites that reference and link back to your site, the better your Google ranking will get. We achieve this by bolstering citations and backlinks.
Citations are a listing of your business NAP, or name, address, and phone number. This will increase your business’s visibility locally. Online directories include Yelp, local directories like your town’s Chamber of Commerce site, and industry-specific directories. Citations should be methodically built. If they are not identical across all directories, they will not help your SEO efforts.
Online reviews help to both build your company’s reputation and communicate with Google that you have a legitimate business with satisfied customers. All reviews are valuable, but when it comes to Google rankings, Google My Business Ads are the most significantly considered.
In this step of the SEO process, we will help you to solicit reviews from current customers. It will involve a bit of email marketing. We have found that people are more likely to leave a review when they are asked for one directly, so we will help you develop a process of generating a Google My Business review link and sending it to your current customers along with some encouraging copy. It can be a lengthy process, but the reviews you collect will be worth the effort.
Once you have taken active steps to improve your SEO ranking through onsite optimization, citations and backlinks, and customer reviews, it will be time to measure your results. When it comes to SEO metrics, there are three important things to stay on top of:
Ranking: Your ranking is where your company appears on a Google search results page. Each Google search you conduct is based on your location and your previous browsing history, so in order to keep track of your rank from an objective perspective, we use a proprietary ranking tool to show you your current ranking.
Traffic: The better you rank; the more traffic will be driven to your site. We recommend that our clients collect traffic data monthly in order to watch your traffic grow over time. It is best practice to do both short-term and long-term comparisons. For short-term comparisons, compare the current month’s traffic to the previous month’s traffic. For long-term comparisons, compare the current month’s traffic to the same month from the previous year. That way, you will be able to view growth over time. This is particularly important for seasonal businesses.
Leads: Finally, track the leads that are coming in through your website. Webform submissions can easily translate into paying customers. This is how we calculate the return on your SEO investment.
If, at any point, these metrics are moving in an unfavorable direction, we will adjust your SEO plan in order to get you back on track.
We’re glad you asked! It stands for Search Engine Optimization, and it refers to the process of improving your website to be easily found in relevant search results. Traditionally, SEO strategies focus on improving your standing for popular search engines such as Google and Bing.
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